
How to Read a Target Business’s Customer Segments Before You Buy
The seller’s revenue looks great. But do you know where it actually comes from? A business with a hundred small customers and a business with three big ones can show the same top line and carry completely different risk. If the biggest customer is 40% of revenue and has no contract, you’re not buying a business, you’re buying a relationship you’ve never met. Reading a target’s customer segments is one of the fastest ways to spot a deal that looks better than it is. This guide shows you what to pull apart: concentration, contracts, churn, and the customers who might walk the day the old owner...
This is a short preview. The article was written by Hansra Law and the full text is on their website.